To make every Google Analytics (GA) pageview and event create a new user, you will need to manipulate how GA handles user sessions and IDs. By default, GA uses cookies to track users across sessions and pages. To create a new user for every interaction, you'll need to override this default behavior. Here's how you can do it:
### Using Google Analytics 4 (GA4)
In GA4, you can use the `gtag.js` library to achieve this. The idea is to generate a new user ID for every pageview or event and set it manually.
1. **Load the `gtag.js` Library**
Ensure you have the `gtag.js` library loaded on your site:
```html
<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=YOUR_MEASUREMENT_ID"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'YOUR_MEASUREMENT_ID');
</script>
```
2. **Generate a New User ID for Every Interaction**
You can generate a random user ID for every pageview or event. Add the following script to your website:
```html
<script>
function generateRandomUserId() {
return 'user_' + Math.random().toString(36).substr(2, 9);
}
// Set a new user ID for each pageview
gtag('set', {'user_id': generateRandomUserId()});
// For tracking specific events with a new user ID
function trackEventWithNewUserId(event_name, event_params) {
gtag('set', {'user_id': generateRandomUserId()});
gtag('event', event_name, event_params);
}
// Example usage for a custom event
// trackEventWithNewUserId('purchase', {value: 99.99, currency: 'USD'});
</script>
```
This script generates a new user ID for each pageview and can also be used to track events with a new user ID.
3. **Track Pageviews**
Make sure your pageviews are tracked correctly:
```html
<script>
gtag('event', 'page_view', {
page_path: window.location.pathname,
page_title: document.title
});
</script>
```
4. **Track Events**
When tracking events, use the `trackEventWithNewUserId` function to ensure each event is associated with a new user ID:
```html
<script>
document.getElementById('your-button-id').addEventListener('click', function() {
trackEventWithNewUserId('button_click', {label: 'Your Button Label'});
});
</script>
```
### Using Universal Analytics (UA)
For Universal Analytics, you can use the `analytics.js` library. However, keep in mind that Google encourages users to migrate to GA4 as Universal Analytics is being deprecated.
1. **Load the `analytics.js` Library**
Ensure you have the `analytics.js` library loaded on your site:
```html
<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-YOUR_TRACKING_ID"></script>
<script>
window.ga=window.ga||function(){(ga.q=ga.q||[]).push(arguments)};
ga.l=+new Date;
ga('create', 'UA-YOUR_TRACKING_ID', 'auto');
</script>
```
2. **Generate a New Client ID for Every Interaction**
You can generate a random client ID for every pageview or event. Add the following script to your website:
```html
<script>
function generateRandomClientId() {
return 'client_' + Math.random().toString(36).substr(2, 9);
}
// Set a new client ID for each pageview
ga('set', 'clientId', generateRandomClientId());
// For tracking specific events with a new client ID
function trackEventWithNewClientId(category, action, label) {
ga('set', 'clientId', generateRandomClientId());
ga('send', 'event', category, action, label);
}
// Example usage for a custom event
// trackEventWithNewClientId('category', 'action', 'label');
</script>
```
3. **Track Pageviews**
Make sure your pageviews are tracked correctly:
```html
<script>
ga('send', 'pageview', {
'page': window.location.pathname,
'title': document.title
});
</script>
```
4. **Track Events**
When tracking events, use the `trackEventWithNewClientId` function to ensure each event is associated with a new client ID:
```html
<script>
document.getElementById('your-button-id').addEventListener('click', function() {
trackEventWithNewClientId('button', 'click', 'Your Button Label');
});
</script>
```
By implementing these steps, you'll ensure that each pageview and event in Google Analytics is associated with a new user, effectively treating every interaction as a unique user.